Brand Partnerships & Strategic Work
Over the course of my career, I’ve led 700+ creator-led brand integrations across 70+ brands, driving over $4 Million in partnership revenue across YouTube and social platforms. My work spans sponsorship sourcing, contract negotiation, and end-to-end campaign execution for brands including Liquid I.V., HelloFresh, Milanote, DraftKings, Skillshare, and NordVPN.
In addition to large-scale brand campaigns, I’ve contributed to YouTube Play Button special projects for creators such as MrBeast and Dude Perfect, supporting sponsorship funding, campaign execution, and complex logistics across projects totaling 44 Million+ views.
I’ve also developed strategic, experiential growth initiatives, including an influencer- and event-led marketing strategy for The Room, a social discovery app, outlining creator partnerships, IRL activations, and content-driven growth opportunities.