The Room is a real-time social discovery app that shows who is at a location, highlights mutual connections, and allows users to create or join geolocation-based events instantly. It makes it easy for users to connect, engage, and interact with people nearby across social, professional, and lifestyle interests.

Objective
Drive app adoption and engagement by positioning The Room as a versatile platform, not just a dating app.

Approach
Leveraged influencer-hosted, niche-targeted events across lifestyle, music, sports, business, and wellness to encourage check-ins, real-time interaction, and social sharing. Designed activations that integrated the app’s core features, including geolocation, live profiles, and event check-ins, to create immersive, engaging experiences that kept users active and returning.

Outcome
Developed a framework for piloting and scaling experiential events, including pre-event hype, real-time event interaction, and post-event momentum, ensuring every activation generated engagement, content, and social proof for the platform.